Search engine optimization (SEO) is the new word of mouth. When you optimize your content on your websites and blogs for maximum exposure, you generate massive, reliable, general interest in your product or service. Today content and value are king when it comes to setting up a good website or blog. When you keep your eye on these two values, you are bound to have excellent SEO naturally. Read on to learn how.

In the past, it was easy to get to the top of search engine rankings by just choosing top keywords and inserting them willy-nilly into your content. Today, that does not work, and you are likely to be delisted for doing this. Instead, you must select a single, powerful keyword and use it naturally a few times in your valuable and interesting content. Overuse of your keywords or using keywords that are not pertinent can send you right to the bottom of the list, so be sure to select your keywords with care and have good content written for your site that contains the keyword in a natural and pertinent manner.

It goes without saying that if you have a website, you want a domain name that people can remember easily and that is descriptive of your product or service. Again, looking for excellent, pertinent keywords can help you here. A strong, solid keyword in or as your domain name will help people who seek what you have to offer when they come looking for you and your product or service. Your domain name should be short, sweet, descriptive and easy to remember. You should never have to explain your domain name. If you do, you have chosen the wrong domain name.

Be sure your website includes a site map that helps visitors and search engine bots find all the information on your site. Your site map should include a link to each of your pages. It should be simple and easy to understand to be of the most value to people seeking your information and search engines.

Solid content is the best thing to put on your website. Photos and media can take a long time for visitors to download, and they do not generate traffic the way good content does. Use a photo or a video here and there to illustrate your excellent content, but for the most part rely on good content. When you do post photos and videos, be sure to caption them with good keywords phrases to make it easy for search engines to rank them.

Search engine optimization can be time consuming, and it is a specific skill. While it is certainly possible to optimize your site yourself, you may find it more expedient to hire an expert to get you started and act as a webmaster for your site. Alternately, you may wish to take some lessons to help you understand the ins and outs of SEO so that you can do your own optimization quickly and efficiently. Either way, you are sure to learn quickly that properly done Search engine optimization work is essential for a successful website.

Remember to submit your site to search engines – Read my article about Search Engine Submitter HERE

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