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What happens in Vegas stays on the internet

by Lise Gottlieb
How Much Transparency Is Too Much? We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income statements. You might argue that when you’re making the kind of bank they do (6+ figures each month) it’s easy to share—perhaps even inspirational to your audience. But it might also be off-putting to some, since talking about money […]

BUILD A TEAM OF MARKETING SUPERHEROES

by Lise Gottlieb
Ever wanted to manage your own Fantastic 4? Or have an office full of Marvel and DC superheroes who could manage every part of your online business? Well, now you can. In this article, I’m going to show you how to build your own team of superheroes. FIND YOU WEAK LINK Before you do anything else, write a list of all the marketing-related things you are not good at or you think someone else could do better. For example, do you manage all your own social media profiles or write your own marketing materials and email newsletters? How much do you […]