Business / 41 posts found

What happens in Vegas stays on the internet

by Lise Gottlieb
How Much Transparency Is Too Much? We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income statements. You might argue that when you’re making the kind of bank they do (6+ figures each month) it’s easy to share—perhaps even inspirational to your audience. But it might also be off-putting to some, since talking about money […]

BUILD A TEAM OF MARKETING SUPERHEROES

by Lise Gottlieb
Ever wanted to manage your own Fantastic 4? Or have an office full of Marvel and DC superheroes who could manage every part of your online business? Well, now you can. In this article, I’m going to show you how to build your own team of superheroes. FIND YOU WEAK LINK Before you do anything else, write a list of all the marketing-related things you are not good at or you think someone else could do better. For example, do you manage all your own social media profiles or write your own marketing materials and email newsletters? How much do you […]

6 Habits that hold you back from success

by Lise Gottlieb
In the book Open Your Mind, Open Your Life: A Book of Eastern Wisdom, Mahatma Gandhi said, “Keep your habits positive, because your habits become your values. Keep your values positive, because your values become your destiny.” So often we become inundated with mundane tasks that we establish habits that detract from our overall ability. These habits, if not corrected, become a prison on mediocrity that ensnares us, making it impossible to reach our true destiny. So as you’re pursuing greatness, avoid these six habits. 1. TRYING TO MAKE THINGS PERFECT Knowing the difference between good and good enough is not as […]

5 Unconventional Ways To Get Many More Customers

by Lise Gottlieb
We all want more customers. It doesn’t matter who you are — baker, butcher, or anonymous computer hacker.  Getting more consumers is an all-consuming part of everything that you do. And that’s pretty logical. Without customers you find yourself out of work gasping for air. So it’s only natural that you perk up when the topic of winning friends comes around. Heck, you can always learn something from the experts, right? Which is even more troubling because most of what is currently being shelled out as advice is really a pitch to buy a “7 step” CD series on social […]