How do I define my market?

I mean that the most important thing to define your market is to try to get inside the head of your prospects.

So to understand who are these people who want to buy your product, where do they live, are they married, do they have children, what kind of financial situation are they in, what kind of place do they live, what magazines do they read, what do they like to watch on TV and so on, all these things, the more you’re able to understand who they are and what they like and so on, the better it will be to actually find them and communicate with them, and the more likely you will get these customers and also acquire them for a very low price.

So that’s what I mean with the to define your market and to get ahead of the prospects.

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