Marketing / 19 posts found

CEO of ClickFunnels GIVES Away His Business Secrets!

I just hooked you up… Russell Brunson just launched his new book called: “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice…” And I got you a FREE copy (you’ve just got to cover shipping). Go to this page now, and let him know where to ship it! Thanks, Lise Gottlieb P.S. In case you’re on of those people (like me) who just skip to the end of the letter, here’s the deal: Russell is mailing you a physical copy of his new book. The book is free, and all you […]

What the Heck is a Sales Funnel, Anyway?

by Lise Gottlieb
For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.   A Simple Sales Funnel At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other […]

What happens in Vegas stays on the internet

by Lise Gottlieb
How Much Transparency Is Too Much? We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income statements. You might argue that when you’re making the kind of bank they do (6+ figures each month) it’s easy to share—perhaps even inspirational to your audience. But it might also be off-putting to some, since talking about money […]

5 Reasons Every Coach Needs a Book

by Lise Gottlieb
Struggling to bring in new clients? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered: Write a book. It’s true. This one thing—especially if it’s an actual printed book rather than a Kindle or eBook—has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book. Authority Imagine you’re at a conference or local networking group and you meet two coaches who both specialize in business branding—something you know you need help with. One […]

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