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10 Secrets to Achieving the Elusive Work-Life Balance

by Lise Gottlieb
… how can you find balance amongst your obligation to stay happy, healthy and productive? 10 Secrets to Achieving a Harmonious Work-Life Balance Maintaining a healthy work-life balance really comes down to recognizing how much is too much and establishing parameters on work and setting goals for life. Below, we have listed several recommended tactics and actions you can implement immediately: 1. Prepare for the upcoming week – One of the best ways to get get more done in the time you have …

BUILD A TEAM OF MARKETING SUPERHEROES

by Lise Gottlieb
… marketing materials and email newsletters? How much do you really know about writing killer subject lines, email segmentation, and direct-response writing? Start by writing a list of tasks that you or your team are currently doing which you think could be done better. Your (or your team’s) time will be better spent working on marketing areas that play to their strengths. Then get external help or hire new talent for any remaining areas. Remember, it’s impossible to be a superhero at every …

Mastering The Art Of The Hashtag

by Lise Gottlieb
… shake during a perfect road trip. The time you ate a Happy Meal every week to get the newest Beanie Baby toys (or is that just me?). Instead, customers talked about someone finding a fingernail in the French fries, a case of food poisoning, and other stories. Similarly, J.P. Morgan started the hashtag #AskJPM. People asked their questions all right, like “How come, despite your massive mortgage and derivatives frauds which caused the 08 crash, none of you are in prison?” Understand what your …

6 Habits that hold you back from success

by Lise Gottlieb
… greatness, avoid these six habits. 1. TRYING TO MAKE THINGS PERFECT Knowing the difference between good and good enough is not as easy as it sounds. While you should always strive to do your best, realize that some tasks simply require completion, not perfection. And when you spend too much time perfecting a completion task, you waste time that could be spent doing something more important. One example of this in my own life is when I send emails. I used to write multiple drafts of an email …

Keep your email inbox empty

by Lise Gottlieb
Do you know how you’re probably signed up to all kinds of newsletters? Maybe some of them are ones you want to be on, or maybe some are things that you’ve gotten automatically added to after you bought something. Maybe some of them are just spam. Whatever the reason, the odds are you’re on a lot of lists – and they’re a MAJOR time suck. When thinking about your email inbox, if you’re like most people, it probably stresses you out. You may have countless emails that you have yet …